Good prompting won't give you good taste
AI owns speed now. What it will never own is judgment.
B Brad Thomas
1 min read
Information Architect & UX Principal
Brad Thomas
UX, UI and Visual Design
for Web, Print & AI
Visual storyteller with a career built on foundational design strategy. Translating complexity into clarity, from enterprise UX to AI-native interfaces.
Services
What I do
From concept to launch.
Web Design
Thoughtful layouts that put your content first. Designed for clarity, balance, and the way people actually read on the web.
Learn moreWeb Development
Translating complex design systems and layouts into clean, modern, and functional web realities.
Learn moreSEO & Performance
Pages that load instantly and rank well from launch. Core Web Vitals, metadata, and structured data, done properly.
Learn more Selected work
Projects I've built
A selection of recent work.
Reinventing EPRI: Transforming Energy Research Through Digital Design
2025EPRI, as an independent nonprofit organization conducting energy and environmental research, serves everyone from utility executives to policy makers to researchers. Their digital presence needed t...
UX Design
How We Are Using AI to Reimagine the UX of Research
2025Moving from "finding" to "teleporting"
UX Design
Testimonials
What clients say
Replace these with your own client quotes.
"The new site launched on time and hit every goal we set. Performance improved dramatically — load times dropped and the feedback from our customers has been overwhelmingly positive."
A
Alex Morgan
Founder, Bright Studio
"Straightforward from first conversation to final handover. The right questions were asked, we were kept in the loop throughout, and the end result exceeded what we imagined. Would recommend without hesitation."
S
Sarah Chen
CEO, Luma Agency
Site quality
Lighthouse report
Performance, accessibility, best practices, and SEO — every score perfect on mobile and desktop.
About me
Designer, writer,
Designer, writer,
and AI thinker.
20+ years of design experience — from print and identity to enterprise UX and AI-native interfaces. Currently Information Architect & UX Principal at EPRI, based in Staunton, VA.
On the blog I write about design, AI, and the future of creative work — including my book Future Work.
More about meA few things about me.
From the blog
Featured
Let's talk
Starting something new?
I design and build new websites from scratch — every project, start to finish, by me. Tell me what you have in mind.
Starting something new?
I design and build new websites from scratch — every project, start to finish, by me. Tell me what you have in mind.